I recently heard an interview conducted by the Blog Squad with Michael A. Stelzner, author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. I was blown away! I immediately signed on to Michael’s blog feed and ezine. Both are fabulous and invaluable tools packed with great information.Michael is one of the leading authorities on the topic of writing and marketing white papers. For those of you who may be unfamiliar with the term “white paper” here’s Michael’s definition: a white paper is a persuasive document that usually describes problems and how to solve them. The white paper is a crossbreed of a magazine article and a brochure. Commonly 6 to 12 pages, some may term it a special report or a guide.
Michael has written more than 100 white papers for many of the world’s most recognized companies, including Microsoft, FedEx, Motorola, and Monster, just to name a few. He also trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics.
In addition to the blog, ezine and teleclass, Michael will be conducting a full-day, interactive, hands-on white paper writing and marketing training seminar entitled Creating and Marketing Winning White Papers Seminar at the Hyatt Regency Mission Bay in San Diego on September 21st. For more information, visit Michael’s website.
The training is only limited to 25 people, so sign up fast. White papers are a creative and excellent way to amp up your leadership skills by giving you expert status on a specific topic.
Click to read a sample chapter of Michael's book.
To lead is to serve,
Coach Carolyn
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